https://www.fearsteve.com/education/b2b-ppc-strategy-review-enquiry-quality-before-raising-spend-5/ Before increasing a B2B paid-search budget, compare the visitor’s request with the offer and the receiving team’s assessment. This guide explains how search intent, landing pages and conversion tracking can support a review of qualified business enquiries. Tue, 27 Oct 2026 10:49:19 UTC en