Medellin has been dubbed the "Silicon Valley of South America" for good reason. The city boasts a robust technological infrastructure, a growing pool of tech-savvy professionals, and a vibrant business ecosystem that fosters innovation and growth. For Lazza Capital, expanding into this dynamic environment aligns perfectly with their goal of becoming a global trading powerhouse.
Personalization goes beyond merely addressing customers by their first names in emails. It involves delivering content and offers that align with individual preferences, behaviors, and past interactions. In a market saturated with generic marketing messages, personalized experiences can significantly enhance customer satisfaction and loyalty. Studies show that customers are more likely to engage w