It is built on a cloud platform incorporating industry best practices and applying emerging technologies. Oracle Cloud CX offers tools which simplifies execution of process activities for business users, yet powerful enough for developers to extend. Oracle CX applications are flexible and innovative and provide consistent performance and security. It is a suite of cloud-based applications easy to use and manage and collectively provide a comprehensive solution. These applications cover various aspects of customer relationship management (CRM) and customer experience (CX). Oracle CX Cloud provides a unified platform that consolidates customer data from various touchpoints. This allows organizations to have a comprehensive view of customer interactions, preferences, and history. Oracle places a strong emphasis on data security and compliance. The platform adheres to industry standards and regulations, helping organizations maintain the privacy and security of customer information.