In today’s more intensive competition, it is a more critical factor for business success to focus on product packaging. Apart from a shield for the product, packaging is a vital method of advertising and making the brand famous. The psychology of packaging is a very important factor in the customer approach to a certain print and packaging of a certain product influencing their decision making regarding the product. This article aims at determining how different shape factors affect consumer perception of the packaged commodities and the strategies that business persons can adopt to increase their returns.