Customer retention is one of the most important aspects of any business strategy. While acquiring new clients is essential, it’s far more cost-effective and profitable to retain existing ones. In fact, research shows that retaining an existing customer can cost five times less than acquiring a new one. This makes effective b2b customer retention strategies absolutely critical to sustaining growth, enhancing customer loyalty, and driving consistent revenue. B2b customer retention strategies are key to achieving long-term success.
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