Steel Authority of India Limited (SAIL) stands as one of the largest steel manufacturing companies in India and plays a crucial role in shaping the steel industry both domestically and internationally. As a leader in the sector, SAIL's media presence has been strategically cultivated to maintain a positive image, communicate its achievements, and reinforce its corporate social responsibility initiatives. With its constant engagement across various media platforms, the company has successfully navigated the evolving landscape of public relations, brand image, and communication.