If you want to raise customer happiness, for example, an IT expert could advise using a CRM system to control client contacts better and provide individualized experiences. Alternatively, should you choose to enter other markets, they might recommend cloud-based solutions that let you access your company data and apps from anywhere in the globe by enabling remote work and collaboration. In the end, IT advisors make sure your technology purchases are strategic and directly affect your bottom line, therefore enabling quicker and more effective achievement of your company objectives.